glAds: Advertising for good
Can advertisements make you feel good?
I think so.
While watching the documentary, Art & Copy I couldn’t get over how many great people work in the advertising industry. The movie planted a seed that ads can do good.
So here’s a small contribution to that effort: glAds.
glAds are ads designed to make the viewer feel good, inspired, or simply add value to them.
They are still sponsored, but that takes a back seat.
To create a glad:
- Provide a large positive message or image.
- Provide a small back link to the company / individual who is sponsoring the glAd.
- Provide a small indication that what you are seeing is a glAd.
For live examples, checkout http://www.profreader.com.
If you run a website or an ad network, create a glAd and give it some impressions. No idea if it will get clicked, but it will make someone laugh, smile, or feel a little better. You can’t put a CPM or CPC on that.
Advertising is the greatest art form of the 20th century.