Untitled post #320

Do you want some tiramisu?

If my company’s name was Fenwick Inc. and I sold a SAAS app, would that feel right? What if the company was called Ewakened, or Rapplr, would that make a difference?

The answer is yes, but if you are worried about that then you have the name problem.

I have the name problem.

“Grace…What should we call this thing?”

“Tanner, this all sounds great, but what are we going to call it?”

I have a sick obsession with naming things. At Tilt, my directory reads like this:

• Elon
• Boost
• Freeandthree
• Devito
• Pisa
• NeoFetter
• Marquette

I justify this by invoking some marketing, or branding law. Names do make a difference, I have studies that tell me so. Or, said more honestly, I have articles in my Pocket that I will never read that tell me so.

Names do make a difference, but not for you. You haven’t finished your work yet. You can’t name something that doesn’t exist.

Finish your pasta, and then you can eat your tiramisu.

When given a choice to do or think about doing, you should do.

Name something that exists, don’t name something that doesn’t exist.

This tiramisu is delicious.