Do you want some tiramisu?
If my company’s name was Fenwick Inc. and I sold a SAAS app, would that feel right? What if the company was called Ewakened, or Rapplr, would that make a difference?
The answer is yes, but if you are worried about that then you have the name problem.
I have the name problem.
“Grace…What should we call this thing?”
“Tanner, this all sounds great, but what are we going to call it?”
I have a sick obsession with naming things. At Tilt, my directory reads like this:
I justify this by invoking some marketing, or branding law. Names do make a difference, I have studies that tell me so. Or, said more honestly, I have articles in my Pocket that I will never read that tell me so.
Names do make a difference, but not for you. You haven’t finished your work yet. You can’t name something that doesn’t exist.
Finish your pasta, and then you can eat your tiramisu.
When given a choice to do or think about doing, you should do.
Name something that exists, don’t name something that doesn’t exist.
This tiramisu is delicious.